Relationship between Direct Marketing and Branding Essay

Relationship between Direct Marketing and Branding - Essay Example This paper illustrates that the primary objective of branding application is to develop and reinforce central messages of a company along with the product brands. It aims at a high quality of service, environment-friendly attributes, longevity, durability, and cost-saving objectives in order to enhance brand image and ensure sustainability. Branding and direct marketing are two distinct approaches to marketing. Direct marketing is intended to drive immediate customer responses; however, branding is a delayed response advertising technique. Direct marketing activity is the process through which various advertising media interact directly with consumers and obtain responses about a brand. The responses that are obtained with the help of direct marketing can be tracked, analyzed and stored in a database, which can be used further for development of long lasting customer relationships. With the help of direct marketing application, most of the companies try to record the trial, purchase or inquiry related issues of Customers. These issues are analyzed by the companies and significant changes are incorporated if required. The changes or developments in an existing product of a brand are made after studying the demand of the customer market thoroughly. Direct marketing is generally controlled with the help of electronic or digital marketing strategy in the contemporary era. Most of the advertisements are sent via e-mails and phone messaging systems. In some cases, companies post their advertisements along with survey rating ability in social networking websites, such as Facebook and Twitter. The enhancement of direct marketing strategy sampling can be clearly observed in the fast food business operations. The advertisements provided by the Fox’s Crinkle Crunch biscuits illustrate the importance of customer responses for brand promotions.